DORE (Desires, Objectives, Roadmap, Execution) is iTrepreneur's proprietary AI engine and strategic framework. DORE acts as your AI strategic partner, providing personalized business guidance through four key phases: 1) Desires - clarifying your business vision, 2) Objectives - setting SMART measurable goals, 3) Roadmap - creating step-by-step plans with milestones, 4) Execution - sprint cycles with automated progress tracking. DORE learns your specific business context and continuously adapts recommendations as your business evolves.

DORE works through AI-powered strategic sessions that guide you through four phases: 1) Desires Phase - DORE helps you articulate your business vision and long-term aspirations, 2) Objectives Phase - converts desires into SMART goals with clear metrics and timelines, 3) Roadmap Phase - creates detailed action plans with milestones, resources, and dependencies, 4) Execution Phase - provides weekly check-ins, progress tracking, and adaptive recommendations. DORE remembers your business context and adjusts guidance based on your progress and changing circumstances.

Is DORE AI or human coaching?

DORE is an AI strategic partner powered by iTrepreneur's proprietary AI engine and Business Neural Network (BNN). Unlike generic AI like ChatGPT, DORE is specifically trained on small business success patterns and remembers your unique business context. While DORE is AI-powered, it provides strategic guidance comparable to expert human business consultants but available 24/7 at $39.99/month instead of $200-500+/hour.

What is the difference between DORE and the DORE Framework?

DORE refers to the AI engine that powers iTrepreneur's strategic intelligence. The DORE Framework is the structured methodology (Desires, Objectives, Roadmap, Execution) that DORE uses to guide business strategy. Think of the Framework as the proven process, and DORE as the AI that implements and personalizes that process for your specific business.

Can DORE help with any type of business?

Yes, DORE is designed to work with any business type, size, or industry. Whether you're a solo entrepreneur, small business with a team, e-commerce store, service provider, or growing company, DORE adapts its strategic guidance to your specific situation. DORE's AI learns your industry context, business model, challenges, and goals to provide personalized recommendations.

How is DORE different from other business AI tools?

DORE differs from other business AI tools in several ways: 1) Context Memory - DORE remembers your business history, goals, and progress across all interactions, 2) SMB-Specific Training - trained on successful small business patterns, not generic internet data, 3) Strategic Focus - designed specifically for strategic intelligence, not general productivity or operations, 4) Proven Framework - built on the DORE Framework methodology tested with real businesses, 5) Business Neural Network - analyzes your business across Time, Team, Money, and Happiness dimensions for holistic guidance.

What is DORE?

DORE (Desires, Objectives, Roadmap, Execution) is iTrepreneur's proprietary AI engine and strategic framework. DORE acts as your AI strategic partner, providing personalized business guidance 24/7 through a proven four-phase methodology.

Unlike generic AI that forgets your context, DORE learns your specific business, remembers your goals and challenges, and continuously adapts its strategic recommendations as your business evolves.

What Does DORE Stand For?

DORE is an acronym representing the four critical phases of strategic business planning:

Desires

Your business vision and long-term aspirations. DORE helps you clarify what success really means to you—beyond just revenue numbers.

Objectives

SMART, measurable goals with clear metrics and timelines. Your desires become concrete objectives you can track and achieve.

Roadmap

Step-by-step action plans with milestones, resources, and dependencies. DORE breaks complex goals into manageable tasks.

Execution

Sprint cycles, progress tracking, and automated accountability. DORE keeps you moving forward with weekly check-ins and adaptive guidance.

How Does DORE Work?

Initial Business Assessment

DORE conducts a comprehensive assessment using the Business Neural Network (BNN) to analyze your business health across four dimensions: Time (efficiency), Team (people), Money (finances), and Happiness (sustainability).

Personalized Strategy Sessions

DORE guides you through weekly strategic sessions, asking thoughtful questions to understand your unique context, challenges, and goals. Each session builds on previous conversations—DORE remembers everything.

Adaptive Recommendations

Based on your BNN analysis and strategic conversations, DORE provides customized recommendations, generates goals and tasks, and creates roadmaps tailored to your business. Recommendations adapt as you grow and as market conditions change.

Continuous Learning & Support

DORE is available 24/7 for strategic questions via chat. It learns from every interaction, tracks your progress, celebrates wins, and helps you course-correct when needed. Your AI strategic partner never sleeps.

How is DORE Different?

Feature	DORE	Generic AI (ChatGPT)	Human Consultant
Context Memory	✓ Remembers everything	✗ Forgets after chat	✓ With notes
Availability	✓ 24/7 instant	✓ 24/7	✗ By appointment
SMB Focus	✓ SMB-trained	✗ Generic knowledge	~ Varies
Strategic Framework	✓ DORE Framework	✗ No structure	~ Varies
Progress Tracking	✓ Automated	✗ None	~ Manual
Cost	$39.99 CAD/month	$20/month	$200-500+/hour
Calendar Integration	✓ Google Calendar	✗ None	✗ Separate tools

Who Should Use DORE?

DORE is ideal for:

→Overwhelmed entrepreneurs who need strategic clarity but don't have time for expensive consultants
→Growing businesses that need strategic guidance to scale sustainably
→Solo founders building their first business who need a strategic thinking partner
→Small business owners stuck in reactive mode who want to be proactive and strategic
→Experienced entrepreneurs who want AI-powered insights to complement their expertise

Experience DORE Today

Start your 7-day free trial and see how DORE can transform your business strategy.

Learn More:

DORE Framework Details Features & Capabilities Pricing & Plans Business Strategy Blog